OnTrack Rail Solutions Brand Identity and Website

Here is some branding we did for a new company in recruitment personnel for the rail industry. We created the logo, brand guide, stationery suite including business cards, letterheads, with compliments slips, email signature and fully responsive website with 3rd party Jobadder integration. The key element in this branding is an arrow that can rotate depending on what it is highlighting, framed inside the ‘railway track of the ‘O’ in the logo. The secondary element is the rail ‘slashes’ which sit over the bottom of images and act as a watermark or embellishment in creative pieces. The logo represents a train coming down the tracks (in the ‘O’) with the track in red to show ‘active’ (no down time). The font is custom drawn.