Standard Operating Procedure (SOP) for Finding Amazon FBA Wholesale Products


To provide a detailed guide for identifying, evaluating, and selecting profitable wholesale products for Amazon FBA (Fulfillment by Amazon).


This SOP is intended for all team members involved in product research and selection for our Amazon FBA wholesale business. It outlines the steps from initial product sourcing to final product selection.


  • Product Research Team: Conduct market research, identify potential products, and evaluate their profitability.
  • Product Manager: Review and approve final product selections, ensuring they align with business goals and strategies.
  • Supply Chain Team: Source suppliers, negotiate terms, and manage inventory.


1. Market Research

1.1. Identify Market Trends

  • Tools: Google Trends, Jungle Scout, Helium 10
  • Steps:
    • Use Google Trends to identify rising trends and seasonal patterns.
    • Use Jungle Scout and Helium 10 to analyze product demand, sales volume, and competition.

1.2. Analyze Competitors

  • Tools: Amazon Best Sellers, AMZScout, Viral Launch
  • Steps:
    • Review Amazon Best Sellers in various categories to identify top-performing products.
    • Analyze competitors’ listings, customer reviews, and pricing strategies using AMZScout and Viral Launch.

2. Product Sourcing

2.1. Identify Potential Suppliers

  • Tools: Wholesale Directories, Trade Shows, Online Marketplaces
  • Steps:
    • Use wholesale directories (e.g., Wholesale Central, SaleHoo) to find potential suppliers.
    • Attend trade shows to establish direct connections with suppliers.
    • Search online marketplaces (e.g., Alibaba, Global Sources) for reliable suppliers.

2.2. Evaluate Suppliers

  • Tools: Supplier Websites, Online Reviews, Industry Forums
  • Steps:
    • Visit supplier websites to review their product catalogs and business credentials.
    • Check online reviews and ratings on platforms like Trustpilot.
    • Participate in industry forums to get feedback and recommendations on suppliers.

3. Product Evaluation

3.1. Assess Market Demand

  • Tools: Helium 10, Jungle Scout
  • Steps:
    • Evaluate monthly sales volume and historical sales data.
    • Assess the stability of demand over time.

3.2. Analyze Competition

  • Tools: AMZScout, Jungle Scout, Helium 10
  • Steps:
    • Determine the number of competitors and their market share.
    • Analyze the quality and differentiation of competitors’ products.

3.3. Calculate Profitability

  • Tools: FBA Revenue Calculator, Excel/Google Sheets
  • Steps:
    • Calculate costs including production, shipping, FBA fees, and advertising.
    • Estimate potential selling price and calculate profit margins using the FBA Revenue Calculator.

4. Final Product Selection

4.1. Shortlist Potential Products

  • Criteria:
    • High demand and low to moderate competition.
    • Profit margin of at least 20%.
    • Established brand recognition and product quality.

4.2. Conduct Supplier Negotiations

  • Tools: Email, Phone, Video Calls
  • Steps:
    • Contact shortlisted suppliers to request quotes and terms.
    • Negotiate prices, minimum order quantities (MOQs), and payment terms.
    • Evaluate the feasibility of the terms and finalize agreements.

5. Product Testing and Quality Assurance

5.1. Order Samples

  • Steps:
    • Order samples from shortlisted suppliers.
    • Evaluate samples for quality, packaging, and compliance with safety standards.

5.2. Quality Assurance Checks

  • Tools: Inspection Services, Quality Control Checklists
  • Steps:
    • Use third-party inspection services to verify product quality.
    • Ensure products meet all required standards and specifications.

6. Documentation and Approval

6.1. Prepare Product Proposal

  • Content:
    • Market research findings.
    • Competitor analysis.
    • Profitability calculations.
    • Supplier information and sample evaluation.

6.2. Review and Approval

  • Steps:
    • Submit the product proposal to the Product Manager.
    • Review and discuss the proposal in a team meeting.
    • Obtain final approval from the Product Manager.

7. Post-Selection Steps

7.1. Place Initial Order

  • Steps:
    • Negotiate final terms and place the initial order with the selected supplier.
    • Arrange for shipping and FBA logistics.

7.2. Create Product Listing

  • Steps:
    • Develop high-quality product images and descriptions.
    • Optimize the listing for relevant keywords and SEO.

7.3 Launch and Monitor

  • Steps:
    • Launch the product on Amazon and initiate marketing campaigns.
    • Monitor sales performance and customer feedback.
    • Adjust strategies as needed to optimize performance.


Revision History

  • Version 1.0: Initial SOP release.
  • Version 1.1: Updated market research tools and profitability criteria.

By following this SOP, our team can ensure a structured and effective approach to sourcing and launching successful wholesale products on Amazon.

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