Using Helium 10 to Find Great Amazon Products

Helium 10 is a comprehensive suite of tools designed to help Amazon sellers identify profitable products, optimize listings, and streamline their overall operations. Here’s a step-by-step guide on how to use Helium 10 to find great products for your Amazon FBA business:

Step 1: Set Up Your Helium 10 Account

1.1. Create an Account

  • Visit the Helium 10 website and sign up for an account. You can choose a plan that suits your needs, whether it’s a free trial or a paid subscription for access to more features.

1.2. Install Chrome Extension

  • Install the Helium 10 Chrome extension to easily access data while browsing Amazon.

Step 2: Define Your Product Criteria

2.1. Identify Your Niche

  • Determine the categories and niches you’re interested in based on your knowledge, experience, and market demand.

2.2. Set Criteria for Your Search

  • Define parameters such as price range, monthly sales volume, competition level, and profit margin. For example:
    • Price range: $15 – $50
    • Monthly sales: At least 300 units
    • Reviews: Less than 500
    • Profit margin: At least 30%

Step 3: Use Black Box to Search for Products

3.1. Access Black Box

  • Log in to Helium 10 and navigate to the “Black Box” tool under the “Product Research” section.

3.2. Input Your Criteria

  • Enter your predefined criteria into the Black Box search fields. You can filter by category, monthly revenue, price, review count, and more.

3.3. Analyze Results

  • Review the list of products that meet your criteria. Look for products with high demand, moderate competition, and good profit margins.

Step 4: Validate Product Ideas with Xray

4.1. Use Xray for In-Depth Analysis

  • Use the Helium 10 Chrome extension to open the Xray tool on Amazon product pages. Xray provides detailed insights into sales volume, revenue, review count, and more for each product.

4.2. Evaluate Competition

  • Analyze the top competitors in your chosen niche. Look at the number of reviews, ratings, and sales trends to assess how difficult it would be to enter the market.

4.3. Check Historical Data

  • Use Xray’s historical data feature to see sales trends and seasonality. Ensure the product has consistent demand throughout the year.

Step 5: Assess Profitability with the Profitability Calculator

5.1. Use the Profitability Calculator

  • Access the Profitability Calculator tool within Helium 10 or the Chrome extension to estimate your potential profit margins.

5.2. Enter Product Costs

  • Input your estimated costs, including product cost, shipping, Amazon fees, and other expenses. The calculator will provide an estimate of your net profit and profit margin.

Step 6: Validate Keyword Demand with Magnet and Cerebro

6.1. Use Magnet for Keyword Research

  • Navigate to the “Keyword Research” section and select “Magnet.” Enter the main keyword for your product to generate a list of related keywords and their search volumes.

6.2. Use Cerebro for Reverse ASIN Lookup

  • Use Cerebro to perform a reverse ASIN lookup on top competitors’ products. This will provide a list of keywords that competitors are ranking for, helping you identify high-traffic keywords.

6.3. Analyze Search Volume and Competition

  • Review the search volume, competition level, and relevance of each keyword. Focus on high-volume, low-competition keywords to target in your product listing.

Step 7: Optimize Your Product Listing with Scribbles and Index Checker

7.1. Use Scribbles for Listing Optimization

  • Use the Scribbles tool to create optimized product listings. Ensure your title, bullet points, and description include relevant keywords identified in your research.

7.2. Use Index Checker to Verify Keywords

  • Use the Index Checker tool to verify that your product listing is indexed for the targeted keywords. This ensures your product will appear in relevant search results.

Step 8: Monitor and Adjust

8.1. Use Alerts and Keyword Tracker

  • Set up alerts for changes in your product listing, such as price changes, reviews, and inventory levels. Use the Keyword Tracker to monitor your product’s ranking for targeted keywords.

8.2. Analyze Performance and Make Adjustments

  • Continuously analyze your product’s performance using Helium 10 tools. Adjust your pricing, advertising, and listing optimization strategies based on the data.


Helium 10 provides a comprehensive set of tools that can help you find, validate, and optimize great products for your Amazon FBA business. By following these steps, you can leverage Helium 10 to make data-driven decisions and increase your chances of success in the competitive Amazon marketplace. Happy selling!

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