Initially we redesigned our client’s billboard to make a statement. The statement was that the mechanics from our client’s specialist European model technician’s workshop intended to keep their customer’s cars on the road a lot longer.
Following of from that campaign, the brief got a little more challenging. The brief was for something quintessentially European with a cheeky feel. We came up with several great ideas from the quite risque to the conservative and clever.
We created this new billboard set with our strategic partners Tucker Strategic. Our client loved all of them and we can’t wait to see these out in the Perth public!