Criteria for Finding Good Amazon FBA Products – Dos and Donts


1. Do Conduct Thorough Market Research

  • Tools: Utilize tools like Jungle Scout, Helium 10, AMZScout, and Google Trends to understand market demand, sales volume, and trends.
  • Action: Identify products with consistent demand over time, avoiding overly seasonal items unless you have a strategy to handle seasonal fluctuations.

2. Do Evaluate Competition

  • Tools: Use competitor analysis tools like Jungle Scout and AMZScout.
  • Action: Look for products with moderate competition. Too much competition can make it hard to gain market share, while too little may indicate low demand.

3. Do Calculate Profit Margins

  • Tools: FBA Revenue Calculator, Excel/Google Sheets.
  • Action: Ensure the product has a profit margin of at least 30% after all expenses, including production, shipping, Amazon fees, and advertising costs.

4. Do Check Product Reviews and Ratings

  • Action: Analyze the top products in your chosen category to understand customer pain points and preferences. Use this information to improve your product offering.

5. Do Consider Product Size and Weight

  • Action: Opt for lightweight and small products to minimize storage and shipping costs. Avoid oversized or heavy items that incur higher fees and complicate logistics.

6. Do Ensure Product Compliance

  • Action: Verify that the product complies with all relevant safety standards and regulations. This is crucial for avoiding legal issues and ensuring customer safety.

7. Do Test the Market with Small Orders

  • Action: Start with a small order to test the market and gauge demand before committing to large inventory purchases.

8. Do Look for Unique Selling Points (USPs)

  • Action: Identify features that differentiate your product from competitors. This could be better quality, additional features, or improved design.

9. Do Analyze Keyword Demand

  • Tools: Google Keyword Planner, Helium 10.
  • Action: Ensure there is sufficient search volume for relevant keywords to drive traffic to your product listing.

10. Do Focus on High-Quality Images and Descriptions

  • Action: Invest in professional photography and compelling product descriptions that highlight the benefits and features of your product.

11. Do Find Premium Products

  • Action: Target products that can be positioned as premium or high-end. These often have higher profit margins and attract less price-sensitive customers.


1. Don’t Choose Products with Too Much Competition

  • Action: Avoid markets saturated with established brands and numerous sellers, as this makes it difficult to compete and rank.

2. Don’t Ignore Product Research

  • Action: Skipping thorough research can lead to investing in products with low demand or high competition, resulting in unsold inventory and financial loss.

3. Don’t Overlook Supplier Reliability

  • Action: Avoid unreliable suppliers who can’t consistently deliver quality products on time. This can lead to negative reviews and stockouts.

4. Don’t Focus Solely on Price

  • Action: While competitive pricing is important, don’t compromise on quality to cut costs. Poor quality products lead to negative reviews and returns.

5. Don’t Ignore Customer Feedback

  • Action: Disregarding customer reviews and feedback can prevent you from improving your product and addressing common issues, impacting your product’s success.

6. Don’t Choose Products Prone to Frequent Returns

  • Action: Avoid products with high return rates or those that are easily damaged during shipping.

7. Don’t Disregard FBA Fees

  • Action: Neglecting to account for all FBA fees can lead to miscalculating profit margins and underestimating costs.

8. Don’t Underestimate the Importance of Branding

  • Action: Neglecting to create a strong brand can make it difficult to build customer loyalty and differentiate from competitors.

9. Don’t Ignore Intellectual Property Issues

  • Action: Ensure your product doesn’t infringe on existing patents, trademarks, or copyrights. This can lead to legal issues and product takedowns.

10. Don’t Forget to Optimize Your Listing

  • Action: Avoid poor-quality listings with inadequate keywords, low-quality images, and weak descriptions, as this can significantly impact sales performance.

11. Don’t Choose Trendy or Seasonal Products

  • Action: Avoid products that are only in demand for a short period or tied to specific seasons unless you have a clear strategy to manage inventory and cash flow during off-peak times.

12. Don’t Choose Products with Low-Profit Margins

  • Action: Avoid products that leave you with little profit after accounting for all expenses. Ensure that the margins are sufficient to cover unexpected costs and still be profitable.

13. Don’t Rely on Misleading Sales Graphs

  • Action: Avoid making decisions based on graphs that do not provide a clear and accurate picture of product performance. Verify data with multiple sources and focus on SKU Economics for a more reliable analysis.

14. Don’t Ignore Packaging and Presentation

  • Action: Poor packaging can lead to damaged products and negative customer experiences. Invest in good packaging to enhance product appeal and protection.

15. Don’t Choose Cheap, Low-Quality Products

  • Action: Avoid sourcing products that are cheaply made and likely to receive poor reviews. Focus on quality to build a strong reputation and customer loyalty.

By adhering to these dos and don’ts, you can enhance your chances of selecting successful Amazon FBA products, ensuring sustainable profitability and business growth.

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