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The marketing manager is dead – 7 reasons for the marketing agency

The marketing manager is dead – 7 reasons for the marketing agency

The marketing manager is dead. So why are people still employing them? I believe the desire for an in-house ...

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6 tips for how to read people effectively in business meetings

6 tips for how to read people effectively in business meetings

Reading people is important. If you can't read a person effectively in a business meeting (or in any relationship ...

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3 easy steps to being a LinkedIn master

3 easy steps to being a LinkedIn master

LinkedIn is the ultimate asset for the business world. The social media juggernaut is a 24/7 digital networking opportunity with 550 ...

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The six human needs and how they apply to your branding

The six human needs and how they apply to your branding

For any great brand, the importance of making customers feel happy cannot be understated. Our customers are human beings ...

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7 warning signs of a bad client for marketing and consultancy businesses

7 warning signs of a bad client for marketing and consultancy businesses

Client selection is essential to businesses offering consultancy or retainer services. Often as consultancy businesses we feel like we ...

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The number 1 mistake business people make with proposals

The number 1 mistake business people make with proposals

As business owners and sales people of agency and consultancy based businesses, the proposal is a key component of ...

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4 key questions for defining your ideal client.

4 key questions for defining your ideal client.

Knowing who your ideal client is, is critical for leveraging your business' time and resources effectively. If you don't ...

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How to specialise and grow your business

How to specialise and grow your business

'Mate! You are just a big fish in a little pond!' It's often something said as a derogatory ...

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5 sure ways to screw up business prospect meeting

5 sure ways to screw up business prospect meeting

So you've been going hard for a prospective a client. Hours of time and research. Copious amounts of calls ...

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