Using Jungle Scout to Find Great Amazon Private Label FBA Products

Jungle Scout is a powerful tool that helps Amazon sellers identify profitable products, analyze market trends, and optimize their listings. Here’s a step-by-step guide on how to use Jungle Scout to find great products for your Amazon FBA private label business:

Step 1: Set Up Your Jungle Scout Account

1.1. Create an Account

  • Visit the Jungle Scout website and sign up for an account. Choose a plan that fits your needs, whether it’s a free trial or a paid subscription for more advanced features.

1.2. Install Chrome Extension

  • Install the Jungle Scout Chrome extension to easily access data while browsing Amazon.

Step 2: Define Your Product Criteria

2.1. Identify Your Niche

  • Determine the categories and niches you’re interested in based on your knowledge, experience, and market demand.

2.2. Set Criteria for Your Search

  • Define parameters such as price range, monthly sales volume, competition level, and profit margin. For example:
    • Price range: $15 – $50
    • Monthly sales: At least 300 units
    • Reviews: Less than 500
    • Profit margin: At least 30%

Step 3: Use Product Database to Search for Products

3.1. Access Product Database

  • Log in to Jungle Scout and navigate to the “Product Database” tool under the “Find Products” section.

3.2. Input Your Criteria

  • Enter your predefined criteria into the Product Database search fields. You can filter by category, monthly revenue, price, review count, and more.

3.3. Analyze Results

  • Review the list of products that meet your criteria. Look for products with high demand, moderate competition, and good profit margins.

Step 4: Validate Product Ideas with Product Tracker

4.1. Use Product Tracker for In-Depth Analysis

  • Use the Product Tracker tool to monitor the performance of products over time. This provides detailed insights into sales volume, revenue, and trends.

4.2. Evaluate Competition

  • Analyze the top competitors in your chosen niche. Look at the number of reviews, ratings, and sales trends to assess how difficult it would be to enter the market.

4.3. Check Historical Data

  • Use the historical data feature to see sales trends and seasonality. Ensure the product has consistent demand throughout the year.

Step 5: Assess Profitability with Opportunity Finder

5.1. Use Opportunity Finder

  • Access the Opportunity Finder tool within Jungle Scout to discover high-potential product opportunities based on demand and competition.

5.2. Enter Product Costs

  • Input your estimated costs, including product cost, shipping, Amazon fees, and other expenses. The tool will provide an estimate of your net profit and profit margin.

Step 6: Validate Keyword Demand with Keyword Scout

6.1. Use Keyword Scout for Keyword Research

  • Navigate to the “Keyword Scout” tool and enter the main keyword for your product to generate a list of related keywords and their search volumes.

6.2. Analyze Search Volume and Competition

  • Review the search volume, competition level, and relevance of each keyword. Focus on high-volume, low-competition keywords to target in your product listing.

Step 7: Optimize Your Product Listing

7.1. Use Listing Builder

  • Use the Listing Builder tool to create optimized product listings. Ensure your title, bullet points, and description include relevant keywords identified in your research.

7.2. Optimize Images and Descriptions

  • Invest in high-quality images and compelling product descriptions that highlight the benefits and features of your product.

Step 8: Monitor and Adjust

8.1. Use Alerts and Rank Tracker

  • Set up alerts for changes in your product listing, such as price changes, reviews, and inventory levels. Use the Rank Tracker to monitor your product’s ranking for targeted keywords.

8.2. Analyze Performance and Make Adjustments

  • Continuously analyze your product’s performance using Jungle Scout tools. Adjust your pricing, advertising, and listing optimization strategies based on the data.


Jungle Scout provides a comprehensive set of tools that can help you find, validate, and optimize great products for your Amazon FBA business. By following these steps, you can leverage Jungle Scout to make data-driven decisions and increase your chances of success in the competitive Amazon marketplace. Happy selling!

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