We thoroughly loved doing this logo for our agency partners Electric Agency. The symbol represents an abstract interpretation of the Kanji symbol for ‘management’. The word ‘zento’ means ‘outlook’, ‘future prospects’, ‘the journey ahead’. The symbol doubles as a friendly bot, the back end assistant to your front end medical practice. Using many A.I. techniques to assist, the logo is relevant and we believe, quite clever.
The logo set has the brand house, Zento Group and each division has its own cohesive defining colour to clearly delineate the correct message to the correct target audience.
With the logo we provided a comprehensive brand usage guide for the brand.
In addition we have designed the stationery set, a full responsive website for their own programmer to build and various advertising collateral.